Global Oats Market – Overview

The Global Oats Market share is expected to grow at a higher growth rate supported by diverse application across various industries. Application of oats is also gaining popularity in the personal care industries as oats are found to be beneficial in treating acne and other skin and hair related problems. Technological strides are resulting in improved product quality, which is also adding fuel to the growth of this market.  Increasing demand for healthy food ingredients is influencing the growth of Oats Market, positively.

All these factors will contribute to the estimated CAGR of 5.3 % of Oats Market during the forecast period 2017-2023.

Rising sale of oats is driven majorly by its nutritional value and its wide range of applications in nutraceuticals. Oats are rich in fiber content and is consumed based on its cholesterol lowering properties. It is also found to aid weight loss by helping in removal of excess fat from the body. Rising health consciousness among the consumer’s is supporting the sale of oats on a global level. Hectic lifestyle of the consumers is also propelling the growth of instant oats market. Based on the healthy snacks consumption trend, the sale of oats bar is also increasing at a higher rate. The production and the consumption of oats is high in North America and is projected to increase at a positive growth rate in various countries of Asia Pacific and Europe over the given forecast period.

Key Findings

  • Consumption of powder/flour oats will be growing at a higher rate during the forecast period owing to rising demand for oat flour for household baking purpose
  • Top exporters of oats include Canada, the U.K., Germany, the U.S. and Australia

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Competitive Analysis

The Major Key Players in the Oats Market are

  • The Quaker Oats Company (U.S.)
  • Grain Millers, Inc. (U.S.)
  • General Mills, Inc. (U.S.)
  • Blue Lake Milling Pty Ltd (Australia)
  • Avena Foods Limited (Canada)
  • Morning Foods Ltd (U.K.)
  • Richardson International (Canada)

Intended Audience

  • Breakfast meal manufacturers
  • Oatmeal manufacturers
  • Retailers, wholesalers
  • E-commerce companies
  • Traders, importers and exporters


Global Oats Market is segmented by Form, Application, Distribution Channel and Region

On the basis of Form

  • Regular/flakes
  • Powder/flour
  • Bar

On the basis of Application

  • Food ingredient
  • Bakery & Confectionery
  • Healthcare Products
  • Personal care products

On the basis of Distribution Channel

  • Store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others)
  • Non-Store based (e-commerce)

On the basis of Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world (RoW)

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Table of Content

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3 Oats Industry Insights

Chapter 4 Oats Form Insights

Chapter 5 Oats Application Insights

Chapter 6 Oats Distribution Channel Insights

Chapter 7 Oats Regional Insights

Chapter 8 Competitor Profile

To Be Continue ………..